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Case Studies

Take12 Challenge

The London Legacy Development Corporation in early 2013 funded and partnered with Gold Challenge to launch the Take12 Challenge, a healthy living outreach challenge aimed at inspiring people in the Olympic host boroughs of Hackney, Newham, Greenwich, Tower Hamlets, Waltham Forest and Barking & Dagenham to be more active and to explore the Queen Elizabeth Olympic Park as it opened. The legacy programme focussed on engaging more in-actives, families and young people. There was an overwhelming enthusiasm for this intervention, over 15,000 people signed up for Take12 from all ages and abilities. During 2014 Take12 continued with an emphasis on promoting physical activity opportunity’s within the Queen Elizabeth Olympic Park and its iconic venues.

Take 12 involved working in some of the most deprived boroughs in the UK where levels of obesity are higher and life expectancy and physical activity are lower than London and national averages. The Take 12 Challenge achieved a 30% increase in activity amongst participants confirming that a simple, measurable and achievable step into activity can inspire behavioural change and help create a habit for life.

The London Legacy Development Corporation in early 2013 funded and partnered with Gold Challenge to launch the Take12 Challenge, a healthy living outreach challenge aimed at inspiring people in the Olympic host boroughs of Hackney, Newham, Greenwich, Tower Hamlets, Waltham Forest and Barking & Dagenham to be more active and to explore the Queen Elizabeth Olympic Park as it opened.

The legacy programme focussed on engaging more in-actives, families and young people. There was an overwhelming enthusiasm for this intervention, over 15,000 people signed up for Take12 from all ages and abilities. During 2014 Take12 continued with an emphasis on promoting physical activity opportunity’s within the Queen Elizabeth Olympic Park and its iconic venues.

The Take12 Challenge was also extremely popular with Primary Schools; with children creating lunch-time activity clubs to clock km’s and calculate their hours as part of the challenge. Take12 worked closely with local community groups and organisations

within East London including NHS Trusts. The NHS Trusts worked with Take12 to encourage their less active staff to take on the challenge and get active on their route to and from work. They also focussed on promoting activities and exercise classes on site to ensure physical activity was more accessible to their staff.

Dan Thompson, Chair of Gold Challenge commented, “Hitting the target of 12,000 participants in 2013 was a fantastic achievement. What is more, over 25% of registrants were inactive so the Take12 Challenge has succeeded in getting people moving who don’t usually do any exercise.

We estimate that the Take12 Challenge generated well over 100, 000 hours of sport and physical activity and we were delighted to be making an important contribution to the Olympic Legacy in improving health and fitness in the 6 growth boroughs. We were also conscious of the need to be cost-effective and are proud to have provided extraordinary value for money to the LLDC and all our partners.”

What the participants had to say:
“I would just like to say how I have enjoyed doing the Take12 challenge. I am registered disabled, a lady of 62 years. I have a lot of medical conditions that make it hard for me to do much exercise but have found that this challenge has really motivated me to do some each day. The exercise will obviously help with my health and people have commented on the fact that I am starting to look better. I hope to carry on with the good work I have started. Thank you for inspiring me to do this!”
“Fantastic way to encourage the community to get active”
“Loved the challenge and completing the data kept me motivated. I will continue to walk so thats good for me thanks”
“Take 12 + has given me something to aim at, but not feel too demoralised about not reaching it yet. Thank you!”