1000 Mile Challenge

Our Clients


Gold Challenge was approached to enhance a pre-existing, internally run global health and exercise challenge. Through our web and mobile platforms we ran the challenge that has existed for over 13 years, which aimed to increase staff’s physical activity.

Taking on board the client’s strengths of the programme, we then made enhancements to improve participation and usability. Over 50% of participants were new to the challenge this year and reported an increase in physical activity throughout. We are continuing to work closely with the client to develop the programme further for 2016.

What the participants had to say:
“For me, participating was more than an exercise challenge. It meant a commitment to myself to have a healthier life from now on! Truly has become my personal mission to live every day with this intention!”
“My greatest motivation during the competition was to see how much the team was making an effort to go beyond limits – and we all found new and bigger limits to overcome! Leaving behind old habits and starting to face a healthier lifestyle was something that we shared daily, and this helped us to keep counting our minutes.”
“I loved the challenge! It became so much fun along the weeks and it definitely eased my process of entering into a healthier lifestyle. It also allowed me to get to know a lot of people and find out different physical activities that are great for me.”
“I abandoned a sedentary life and now I have more energy to do my daily activities. And doing this with friends, as part of a team, stimulated me to go forward!”

Public Sector

In Spring 2014, we were commissioned to run an employee engagement programme for a major Public Sector employer across the UK in partnership with the NHS Confederation. The challenge was extremely popular, with a 15% increase in physical activity amongst the workforce post the 8 week challenge period.

The aim of the challenge was to inspire staff to lead a more active lifestyle. The challenge was based online using our web platform and encouraged staff to record all physical activity including running, swimming walking and cycling. The challenge was open to all employees across the country and focused on encouraging staff to reach the recommended allowance of 2.5 hours of physical activity a week. Staff also reported perceived health and fitness benefits. The challenge was also reported to have had a positive effect on working relationships and team integration.

What the participants had to say:
“Thoroughly enjoyed the challenge and it has brought our office a lot closer together. Thank you for arranging it.”
“The challenge was very enjoyable, and made me think about small changes to keep more physically active.”
“I enjoyed the challenge and would welcome more across the organisation and would definitely get my team involved.”


Pace is a ground-breaking children’s charity that transforms the lives of children and young people with disabilities. PACE approached Gold Challenge looking to run a fundraising challenge specifically for children and young people to take part. The 1948 Challenge was inspired by the birth of the

Paralympic movement at Stoke Mandeville Hospital in 1948, an idea born of neurologist Ludwig Guttmann.

PACE encouraged schools from across the South East to take on the challengeto complete 1948km or the mini 194.8km challenge to help transform the lives of children with disabilities such as cerebral palsy at PACE. Over 900 students took part, successfully raising money to transform the lives of local children with disabilities.