We have worked across a range of sectors with a number of different clients, raising money for charity or helping employers promote physical activity across the workforce. Below you can find a few of our clients to date. If you would more information about how we can help you please get in touch.
The 2012 Gold Challenge
The 2012 Gold Challenge was an Olympic and Paralympic inspired challenge in the run up to London 2012, which saw participants take on a 2012km Challenge or an Olympic Sport Challenge. We partnered with the British Olympic Association / Team GB, Paralympics GB and Sport England and were part of ‘Places People Play’ – the official mass participation legacy programme for London 2012.
The challenges were highly successful with in excess of 105,000 people participating. Over 200 schools and 100 corporates took part including large employers such as GSK, Atos, EDF, Cisco, John Lewis and Coca Cola. Over £1.5 million was raised for Gold Challenge’s 150 charity partners who included household names such as Cancer Research UK, Oxfam, the NSPCC and Help for Heroes.
Gold Challenge launched in late 2010 and ran two Olympic and Paralympic inspired challenges in the run up to London 2012. The 2012 Challenge was an Olympic and Paralympic inspired challenge which saw participants take on a 2012km Challenge or an Olympic Sport Challenge. We partnered with the British Olympic Association / Team GB, Paralympics GB and Sport England and were part of ‘Places People Play’ – the official mass participation legacy programme for London 2012.
Off the back of this Gold Challenge worked closely with LOCOG to host one of the Pre-Games Test Events in the Olympic Stadium. The event saw 20,000 people celebrate the extraordinary achievements of people taking on the Gold Challenge. The event included appearances from Team GB legends, celebrities, charities and sporting champions.
Here are some examples of how our corporate partners took on the 2012 Challenge:
EDF Energy rolled out the 2012 km Challenge to a number of their UK regions engaging 36 teams of ten in the challenge. Together they covered over 80,672km and raised over £45k for charity. Gold Challenge was incorporated into a number of their internal meetings and away days where staff were able to try new sports and have fun.
GSK did a global launch of the 2012 km Challenge and engaged over 2,469 employees. 254 teams from over 40 countries took part in the challenge, logging their distances onto their online totalizer. They covered over 487,381km and raised over £92k for charity.
Ford asked Gold Challenge to host a one day activity challenge at their Dunton Site. 900 staff took part in a sponsored walk around their test track and raised over £5k for charity.
Grant Thornton offered all their UK staff the chance to try five sports as a way of encouraging physical activity and promoting their charity partner of the year. Gold Challenge organised for each of their 22 UK offices to try five sports locally to their office over the course of six months.