About Us

Our Vision

A world where our health & wellbeing is transformed through increased physical activity.

We create and run events and challenges that inspire people to be more active and improve their health and wellbeing. Over 150,000 people have taken part to date covering over a million kilometres and registering over a million hours of activity. If you are responsible for employee health and performance, public health or want to fundraise then do please get in touch.


Gold Challenge launched in 2010 and ran two Olympic and Paralympic inspired challenges in the run up to London 2012 – the 2012km Challenge and the Olympic Sport Challenge. We partnered with the British Olympic Association / Team GB, Paralympics GB and Sport England and was part of the official London 2012 mass participation legacy programme. We also worked closely with LOCOG (the organising body for London 2012) and hosted one of the pre-Games test events in the Olympic Stadium. The event saw 20,000 people celebrate the extraordinary achievements of people taking on the Gold Challenge. The event included appearances from Team GB legends, celebrities and sporting champions like Sally Gunnell, Mary Peters, Gareth Thomas, Austin Healey and Connie Huq.

The challenges were highly successful with over 150,000 participants. Over 100 corporates and 100 schools took part including large employers such as GSK, BP, Atos, EDF, Cisco, John Lewis and Coca Cola. Over £1.5 million was also raised for Gold Challenge’s 150 charity partners who included such household names as Cancer Research UK, Oxfam, the NSPCC and Help for Heroes.


In early 2013, Gold Challenge launched the Take12 Challenge – a healthy living challenge funded by the London Legacy Development Corporation (the body responsible for the Olympic Park post the Games). Take12 aimed to inspire people in the Olympic host boroughs – Hackney, Newham, Greenwich, Tower Hamlets, Waltham Forest and Barking & Dagenham – to be more active and to explore the Olympic Park as it opened. Focussed on inactive, families and young people, Take 12 exceeded all its targets with over 15,000 registrations.


Since 2013 Gold Challenge has created and run a range of healthy living and physical activity challenges for clients including global corporates, major public sector employers and bodies, and charities.  Sky, Ford, EDF Energy, John Lewis, BP, PACE, Sport England and Atos to name a few.